During my time as a visiting co-lecturer at DeVry University and its Keller Graduate School of Management, my students would often ask, “Why create a global company?” the answer is twofold: the Internet and the shrinking of the market. A starter company will strategically launch at a global level because selling products online increases customer sales globally and is cheaper than establishing a brick-and-mortar store. Entering the international market is the most the client way to expand business potential.
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