Making business personal means getting creative in your approach to business development. Creativity is the glue that holds together the technical elements of your work. Don’t be afraid to get personal, creative, and improvisational in your business development and deal-making activities. I recall once trying to secure a meeting with a company. Getting a meeting with this particular CEO was next to impossible. For whatever reason, this guy did not want to make time to sit down and hear my ideas. This isn’t an uncommon barrier in business. We all spend lots of time trying to get the…
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Benjamin von Seeger