As an executive, you know the basics of attending a sales meeting: arrive early, come prepared, and ask the good questions. While these things are all important, the key skill in attending any meeting is listening. Unfortunately, whether the meeting is with a single customer or with a room-filled audience, many people don’t know how to actively listen. Often, they are busy formulating what they are going to say in response, and sometimes their response or question doesn’t make sense or doesn’t relate to the subject currently being discussed. These people don’t understand that listening is a skill to be…
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Benjamin von Seeger