If anyone can do it simply by putting up a website, then going global means being strategic about the markets you enter. If international customers are engaging with your company for the first time by way of social media or your website, going global means creating a website that speaks directly to that audience. Your website will be accessible to eyes overseas. Use it to demonstrate brand agility by not only being live in other countries but also achieving a lasting presence in every major city around the world.
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Benjamin von Seeger